Edgeworks Display - Williston VT

STRATEGIC PLANNING

     • Market identification and show selection

     • Identification and prioritization of show goals (i.e. sale leads, media coverage, 
          product launch, corporate image, channel partner acquisition, etc.) in line with 
          integrated marketing plan

     • Goal-setting to identify show-specific measurable and nonquantifiable objectives such as 
          Return on Investment and Objectives goals

     • Exhibit design, including exhibit layout and traffic patterns

     • Identification of show messages and theme

     • Management of in-booth entertainment/presenters (scripting, music, A/V, schedules)

     • Promotional opportunities to reinforce show theme, including pre-show mailings and     
          promotions, giveaway items, in-booth activities, technology-based on-site promotion, 
          advertising, exhibitor attire, post-show fulfillment

     • Lead acquisition technology program management and improvement

     • Staging of off site client events, such as hospitality suites, tours, or golf events

     • Staff selection and assignment of ancillary duties (booth captain, competitive analysis, 
          PR, attendance at seminars or events, etc.)

     • Budgeting (zero-based, percentage-based, or historical)