David Jones is the oldest department store in the world still trading under its original name. In 2016, David Jones engaged Medium Rare as their content agency of record working closely with David Jones to plan and produce all content based on customer insights with multiple channels in mind. Looking closely at search, social and customer behavioural data, Medium Rare layers this against David Jones’ own market data to create content that truly engages. Each issue of JONES magazine contains Mindfully Made products and brands that have sustainability elements highlighted with a green heart. JONES shares the moods of the season and the inspiration behind the trends, giving readers access to the very best designers, muses and influencers.
With the purpose to lead content strategy and production across all channels, JONES magazine takes an editorial approach that is inspiration-led (not product-led) while offering an authoritative and expert edit that drives both loyalty and sales. The magazine also provides solutions for both everyday and special occasion styling needs. Their main goal is to showcase the covetable, celebrate the bold and ignite a conversation with their readers.
Medium Rare Content Agency approached Saxton Engage looking to work with Australian Olympic Boxer Harry Garside. Harry featured on the cover and editorial in the Autumn/Winter 2022 edition of JONES Magazine.
This was an opportunity for JONES Magazine to celebrate the new season, across fashion, lifestyle and culture, and the shoot was produced by the client’s local editorial team. Harry, a passionate advocate for breaking down gender stereotypes who made headlines for his Olympic themed nail polish during his Tokyo campaign, wanted the shoot to reflect his authenticity and contrasting parts of his identity and suggested adding a skirt to one of his looks. This collaboration reflected Harry's core values as well as those of JONES Magazine particularly the importance of individualism and authenticity. Read more…
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