How Chai Sutta Bar Turned a Traditional Beverage into a Modern Franchise Brand
Tea has always been more than just a beverage in India—it is a daily ritual, a social connector, and an integral part of everyday life. Yet for decades, chai remained part of an unorganized market with little brand identity or standardization. This narrative changed with the emergence of Chai Sutta Bar, a brand that successfully transformed a traditional beverage into a modern, scalable franchise business.
https://w... moreHow Chai Sutta Bar Turned a Traditional Beverage into a Modern Franchise Brand
Tea has always been more than just a beverage in India—it is a daily ritual, a social connector, and an integral part of everyday life. Yet for decades, chai remained part of an unorganized market with little brand identity or standardization. This narrative changed with the emergence of Chai Sutta Bar, a brand that successfully transformed a traditional beverage into a modern, scalable franchise business.
