How Brendan Amos Doubles Sales with Smart Targeting
In digital marketing, casting a wide net often leads to wasted ad spend and low conversions. Brendan Amos knows that smart targeting is the key to unlocking real sales growth.
Instead of marketing to everyone, Brendan starts by building detailed customer personas — understanding who the ideal buyer is, what they want, and where they spend their time online. He uses tools like Google Analytics, Facebook Insights, and CRM data to identify speci... moreHow Brendan Amos Doubles Sales with Smart Targeting
In digital marketing, casting a wide net often leads to wasted ad spend and low conversions. Brendan Amos knows that smart targeting is the key to unlocking real sales growth.
Instead of marketing to everyone, Brendan starts by building detailed customer personas — understanding who the ideal buyer is, what they want, and where they spend their time online. He uses tools like Google Analytics, Facebook Insights, and CRM data to identify specific demographics, interests, and behaviors.With this insight, Brendan crafts personalized ad campaigns that speak directly to the audience’s needs and pain points. Whether it’s through Facebook Ads, Google Ads, or email segmentation, every message feels relevant, increasing engagement and trust.He also leverages retargeting strategies — reaching back out to website visitors who didn’t convert the first time. These warm leads often require just one extra nudge to make a purchase.
The result? Higher conversion rates, lower customer acquisition costs, and sales that keep doubling.
👉 Smart targeting isn’t about selling harder — it’s about knowing exactly who you’re selling to.
