The Global Cranberry Extract market was valued at USD 104.27 million in 2023 and is expected to reach USD 129.64 million by the year 2030, at a CAGR of 3.16%.
The cranberry extract market refers to the commercial sector involved in the cultivation, processing, and distribution of products derived from cranberries. Cranberry extract is obtained from cranberry fruit, known for its rich content of bioactive compounds, particularly proanthocyanidins (PACs). These compounds are associated with potential health benefits, including supporting urinary tract health. The market encompasses a range of products such as capsules, tablets, powders, juices, and other formulations, catering to consumer demand for natural and functional ingredients. The industry operates on a global scale, with cranberry cultivation and extraction activities in various regions. The market is influenced by factors such as consumer awareness of health benefits, trends in functional foods and beverages, and ongoing research exploring additional health-promoting properties of cranberry extract.
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With In-Depth examination of several affecting internal and external factors such as supply and sales channels, including upstream and downstream fundamentals, this report presents a complete analysis on the Cranberry Extract market ecosystem. To ensure the utmost accuracy and reliability, we draw upon numerous primary and secondary sources. Employing industry-standard tools such as Porter's Five Forces Analysis, SWOT Analysis, and Price Trend Analysis, our research provides a comprehensive evaluation of the market segments and market landscape. This research study goes beyond conventional boundaries with extensive geographical coverage, allowing for a comprehensive understanding of regional trends.
Top Key Players of Cranberry Extract Market:
NOW Foods Ocean Spray Pharmavite Nature's Way SWISSE Gaia Herbs Nature'S Best The Green Labs RB Amway and other major players.
Cranberry Extract Market Segmentation:
By Type
- Liquid
- Dried
- Powder
By Application
- Food and Beverages
- Pharmaceuticals
- Nutraceuticals
- Confectionary
- Personal Care
- Beauty Products
- Others
On the basis of product form, cranberry extract market segments include liquid, dried and powder. Among all of these, powder segment holds the major share and is expected to register a growth during the forecasted period. Cranberry powder widely used in the treatment of bladder infection as a dietary supplement. Some research shows that drinking cranberry juice can lower the risk of repeated UTIs in elderly people.
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By Region
- North America (U.S., Canada, Mexico)
- Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
- Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
- Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
- South America (Brazil, Argentina, Rest of SA)
On the basis of regions, cranberry extract market is segmented into following key regions; North America, Latin America, Eastern Europe and Western Europe, Asia Pacific & Japan, and The Middle East and Africa.
North America grabs the major share of global cranberry extract market. Consumption of cranberry extract which benefits potential health and nutrition have more demand in North America regions and it is expected to grow at a steady rate. U.S is one of the major suppliers of cranberry extract for its food and beverages industry. Followed by other developing regions and is expected to register an increase in consumption of cranberry extract in global market over the forecasted period.
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