What is a Marketing Automation Strategy, and why is it essential for businesses?

A Marketing Automation Strategy refers to the systematic approach businesses take to streamline, automate, and measure marketing tasks and workflows. It involves the use of technology to manage and nurture leads, automate repetitive marketing processes, and analyze the performance of campaigns. Having a well-defined Marketing Automation Strategy is essential for businesses to enhance efficiency, personalize customer interactions, and ultimately drive better results by aligning marketing efforts with overall business goals.