Asian iGaming Market Entry: Complete Strategy for Casino Operators
Do you want to start online casino in Asia?
If you want to start online casino in Asia then this post is for you. Running online casinos in Asia or Europe is like walking on the earth or the moon. It’s a completely different deal.
Everything is different – the regulators, the price you have to pay for each new customer, the budget you need. Even the culture is different and that needs to be reflected in the design and copy of ... moreAsian iGaming Market Entry: Complete Strategy for Casino Operators
Do you want to start online casino in Asia?
If you want to start online casino in Asia then this post is for you. Running online casinos in Asia or Europe is like walking on the earth or the moon. It’s a completely different deal.
Everything is different – the regulators, the price you have to pay for each new customer, the budget you need. Even the culture is different and that needs to be reflected in the design and copy of your online casino.
The Asian region is huge in online gaming and handles a big chunk of online gaming revenue.
What makes the Asian region more startup-friendly for online casino business?
One of the reasons is that you don’t have to spend hundreds of thousands of dollars just for licenses.
According to Bloomberg, the increasing number of internet users and the relaxation of online gaming regulations are creating a perfect storm for strong growth in Asia.
Asia is also considered the largest iGaming market in the world.
Those who work in Asia don’t often go elsewhere. They need to have a clear reason before scaling to Europe, for example.
That’s because of the completely different framework conditions.
Europe is highly regulated and each country has its own license.
You have to be willing to invest heavily and have highly competent team members to succeed in a regulated field.
How to Launch a Prediction Platform? Three Essential Considerations in 2025
When establishing a forecasting business, you can select from Whitelabel, Turnkey, or API frameworks.
The Whitelabel approach is the most budget-friendly but carries significant limitations, including minimal customization and elevated platform usage fees.
Conversely, the API route empowers you to tailor your forecasting venture entirely to your vision, enabling competition with any market player.
The Turnkey model s... moreHow to Launch a Prediction Platform? Three Essential Considerations in 2025
When establishing a forecasting business, you can select from Whitelabel, Turnkey, or API frameworks.
The Whitelabel approach is the most budget-friendly but carries significant limitations, including minimal customization and elevated platform usage fees.
Conversely, the API route empowers you to tailor your forecasting venture entirely to your vision, enabling competition with any market player.
The Turnkey model stands as the premium choice for aspiring platform operators. Its balanced flexibility, coupled with complete authority over financial flows and design components, makes it ideal for startups aiming for profitability.
Your choice of platform depends entirely on your available resources.
Whitelabel Platform Solution
The core appeal of Whitelabel lies in its low-risk, low-reward nature. The provider maintains the platform infrastructure, allowing you to concentrate solely on marketing and operations.
Primary drawbacks include:
Restricted customization (provider-implemented changes are often slow)
Limited jurisdictional flexibility due to platform constraints
No direct control over payment processing systems
Delayed profit distributions (monthly, after client payouts)
Higher revenue share fees compared to Turnkey alternatives
Many newcomers overlook these constraints, opting for the seemingly economical choice only to face unsustainable operational costs.
Key Limitations:
Geographic Restrictions
Platform policies and legal compliance limit operational territories.
Financial Control
Cash flow management remains with the provider, with monthly profit settlements.
Payment Processing
Mandatory use of platform-approved payment solutions.
Revenue Share
Significantly higher fees than Turnkey options, often preventing profitability.
Complete Guide to Launching a Crypto Bussiness: Licensing to Platform
With the increasing popularity of digital currencies, crypto-powered platforms have become a popular way to transact online.
If you're an entrepreneur looking to start a digital business, then starting an online crypto platform could be a lucrative option.
How lucrative?
According to Financial Times, Stake.com generated almost $3.6 billion in 2024
Crypto platforms are no longer a risky concept with an untested audience, a... moreComplete Guide to Launching a Crypto Bussiness: Licensing to Platform
With the increasing popularity of digital currencies, crypto-powered platforms have become a popular way to transact online.
If you're an entrepreneur looking to start a digital business, then starting an online crypto platform could be a lucrative option.
How lucrative?
According to Financial Times, Stake.com generated almost $3.6 billion in 2024
Crypto platforms are no longer a risky concept with an untested audience, as was the case in 2013.
Today, a fully crypto-based platform is on TOP -10 of the largest tech companies in the world.
In this article, we'll go over the pros and cons of crypto platforms.
We will share the differences between traditional online services and blockchain/crypto platforms.
You'll also learn what it takes to start an online crypto platform, marketing strategies, costs, and cost allocation.
7 steps to make your bussiness advertising work in 2025
What's in this article?
You'll learn how to make paid advertising profitable for your online business in 2024 (for both unregulated and regulated markets)
We will share seven principles marketers follow to create business ads that make money and attract new loyal clients.
Plus, you'll learn how to significantly increase your online business's profits without spending money on marketing.
Make sure you're in the right position to run Goo... more7 steps to make your bussiness advertising work in 2025
What's in this article?
You'll learn how to make paid advertising profitable for your online business in 2024 (for both unregulated and regulated markets)
We will share seven principles marketers follow to create business ads that make money and attract new loyal clients.
Plus, you'll learn how to significantly increase your online business's profits without spending money on marketing.
Make sure you're in the right position to run Google ads or other paid ads
We strongly believe that you can lose all your money if you make one or two wrong steps in the business marketing plan at the beginning.
So the real question is, "can you afford to run online business advertising"?
How so?
Here's a map of the major Tier 1 markets.
Payment capacity in these markets is very high, as is competition. In these markets, one click can cost $30 to $40.
You may not have enough money to run business ads yet!
Imagine making five hundred clicks only to find that your website doesn't load properly or that your customer journey isn't good enough for people to become first-time paying customers.
That's fifteen to twenty thousand dollars you're wasting on paid business advertising.
Can you afford to go another round?
If your answer is "yes" and you have a substantial budget, pay-per-click may be a good choice for your startup.
You'll spend some money on your digital marketing to optimize all your systems. At the same time, you'll buy data, improve the quality of your campaigns, and eventually succeed.
How to Increase Your Retention Rate in Your Online Bussiness
When it comes to online business affiliate programs, the line between a good and a bad affiliate can be thin yet crucial.
These programs form partnerships between companies and various affiliates who promote business services through different channels.
The ultimate goal?
To drive traffic and new customers to the company.
Understanding how to distinguish between effective and ineffective affiliates can make a significant differenc... moreHow to Increase Your Retention Rate in Your Online Bussiness
When it comes to online business affiliate programs, the line between a good and a bad affiliate can be thin yet crucial.
These programs form partnerships between companies and various affiliates who promote business services through different channels.
The ultimate goal?
To drive traffic and new customers to the company.
Understanding how to distinguish between effective and ineffective affiliates can make a significant difference in your company's success.
The digital business industry heavily relies on affiliate marketing, with approximately 74% of operators utilizing affiliate programs. Furthermore, around 30-40% of new digital business clients are acquired through affiliate channels.
This highlights the importance of effective affiliate programs, particularly for online businesses looking to expand their reach and boost customer numbers.
However, with this growth comes the risk of fraud.
Companies need robust fraud detection systems to ensure partnerships are mutually beneficial and legitimate.
Good affiliates typically bring in high-quality traffic, demonstrated through customer value, volume, and return on investment (ROI).
On the flip side, bad affiliates often drive low-quality traffic or engage in fraudulent activities, undermining the company's goals and credibility, while wasting resources.
For business operators, understanding the differences between high-performing and low-quality affiliates is crucial.
The ideal affiliate varies depending on your strategy.
If your focus is on rapid growth and high traffic, you might prioritize affiliates who deliver large volumes of clients.
However, if long-term profitability and customer retention are your main goals, affiliates who bring in fewer but higher-value clients are more beneficial. Balancing these considerations helps optimize your affiliate program and align it with your overall business objectives.
With over 500 licenses and a nearly 100% success rate, we at License Gentlemen leverage over five years of specialized expertise to streamline the business license process. We help clients establish and scale their online business ventures efficiently, ensuring minimized costs and operational risks through our wealth of knowledge.
As we explore the complexities of business affiliate programs, you'll gain insights on how to spot the good, avoid the bad, and ensure your partnerships are profitable.
If you find this interesting or are considering starting your own online business affiliate program, this article is tailored for you, as it offers invaluable insights to guide you through the entire process.
How to get the first hundred affiliates for your business (without wasting money)
What is affiliate marketing and how it works
Gaming affiliates can help increase your brand’s visibility by promoting offers to potential customers. They drive traffic to online platforms and e-commerce sites and get paid in the form of a commission.
The three most popular types of affiliate deals:
CPA Deal
This is the type of deal where the affiliate is paid for a specific action taken by the customer. For ex... moreHow to get the first hundred affiliates for your business (without wasting money)
What is affiliate marketing and how it works
Gaming affiliates can help increase your brand’s visibility by promoting offers to potential customers. They drive traffic to online platforms and e-commerce sites and get paid in the form of a commission.
The three most popular types of affiliate deals:
CPA Deal
This is the type of deal where the affiliate is paid for a specific action taken by the customer. For example, you can pay $20 per signup or $200 for each new paying customer.
Note: You reduce your own risk by paying for actions that are closer to your goal – sales. For example, it’s more risky to pay for signups than for new paying customers.
Revenue share Deal
The more your business makes, the more you pay to your affiliates, which is only fair. This deal represents a lasting partnership.
Typically, affiliates receive between 25% and 45% of the earnings generated by customers. For example, if a customer spends $100,000 and generates no profit, you pay an affiliate $45,000 in commissions. Each active affiliate receives their commissions for a lifetime for each referred customer.
Hybrid Deal
This means paying a smaller percentage of the revenue share mixed with a CPA payment. For example, instead of $100 CPA or 40% revenue share, they could take a combination of $50 CPA and 25% revenue share.
How to Distinguish Between a Good and a Bad Affiliate for Your Online Casino
When it comes to online casino affiliate programs, the line between a good and a bad affiliate can be thin yet crucial.
These programs form partnerships between casinos and various affiliates who promote casino services through different channels.
The ultimate goal?
To drive traffic and new players to the casino.
Understanding how to distinguish between effective and ineffective affiliates can make a significant di... moreHow to Distinguish Between a Good and a Bad Affiliate for Your Online Casino
When it comes to online casino affiliate programs, the line between a good and a bad affiliate can be thin yet crucial.
These programs form partnerships between casinos and various affiliates who promote casino services through different channels.
The ultimate goal?
To drive traffic and new players to the casino.
Understanding how to distinguish between effective and ineffective affiliates can make a significant difference in your casino’s success.
The iGaming industry heavily relies on affiliate marketing, with approximately 74% of operators utilizing affiliate programs. Furthermore, around 30-40% of new iGaming customers are acquired through affiliate channels.
This highlights the importance of effective affiliate programs, particularly for online casinos looking to expand their reach and boost player numbers.
However, with this growth comes the risk of fraud.
Casinos need robust fraud detection systems to ensure partnerships are mutually beneficial and legitimate
Good affiliates typically bring in high-quality traffic, demonstrated through player value, volume, and return on investment (ROI).
On the flip side, bad affiliates often drive low-quality traffic or engage in fraudulent activities, undermining the casino’s goals and credibility, while wasting resources.
For casino operators, understanding the differences between high-performing and low-quality affiliates is crucial.
The ideal affiliate varies depending on your strategy.
If your focus is on rapid growth and high traffic, you might prioritize affiliates who deliver large volumes of players.
However, if long-term profitability and player retention are your main goals, affiliates who bring in fewer but higher-value players are more beneficial. Balancing these considerations helps optimize your affiliate program and align it with your overall business objectives.
With over 500 licenses and a nearly 100% success rate, we at License Gentlemen leverage over five years of specialized expertise to streamline the gaming license process. We help clients establish and scale their online gaming enterprises efficiently, ensuring minimized costs and operational risks through our wealth of knowledge.
As we explore the complexities of casino affiliate programs, you’ll gain insights on how to spot the good, avoid the bad, and ensure your partnerships are profitable.
If you find this interesting or are considering starting your own online casino affiliate program, this article is tailored for you, as it offers invaluable insights to guide you through the entire process.
What’s the online casino platform?
The online casino platform (gaming platform) is the foundation for your slot games, live casino, virtual games or sportsbook.
This is a key element of your online casino business, because all your casino games will be integrated into the platform.
Payment System Providers along with 3-d party casino software (CRM system, Identity Verification system) also get connected to the platform.
You got it right! This is the most critical element of your entire infra... moreWhat’s the online casino platform?
The online casino platform (gaming platform) is the foundation for your slot games, live casino, virtual games or sportsbook.
This is a key element of your online casino business, because all your casino games will be integrated into the platform.
Payment System Providers along with 3-d party casino software (CRM system, Identity Verification system) also get connected to the platform.
You got it right! This is the most critical element of your entire infrastructure.
You can connect or disconnect any piece of software fairly easy. But it’s a way more difficult to change an online casino platform.
Why do you need an online casino platform?
It gives you comprehensive information about every player that joins your casino. You can check in-depth details of every customer, analyze behavior and block suspects.
It also shows you key KPIs for your business like revenue, payouts and profit for your entire business.
Dashboards, player management, marketing campaigns, bonus systems, payment systems, risk and fraud control, customer support, performance reports and payouts to your customers are all different elements of the platform.
Agent System: The Ultimate User Acquisition Solution
In an era where technology empowers every aspect of business, agent systems stand as a cornerstone for growth and connectivity, especially within the vibrant realm of online casinos.
How can businesses leverage sophisticated technology and deep market insights to drive customer acquisition and retention without drawing unwarranted attention?
This article explores the strategic application of agent systems, highlighting their role in integra... moreAgent System: The Ultimate User Acquisition Solution
In an era where technology empowers every aspect of business, agent systems stand as a cornerstone for growth and connectivity, especially within the vibrant realm of online casinos.
How can businesses leverage sophisticated technology and deep market insights to drive customer acquisition and retention without drawing unwarranted attention?
This article explores the strategic application of agent systems, highlighting their role in integrating blockchain technology, optimizing mobile platforms, and much more. These systems aren’t just tools, they are strategic partners in navigating the complexities of global markets. Prepare for a journey that marries technological innovation with market intelligence, setting new standards for success in the digital age.
Anjouan vs. Curacao: Which Gaming License Suits You Best?
Are you an online gaming operator trying to navigate the complexities of offshore gaming licensing? If so, you’re probably wondering, “Anjouan vs. Curacao: Which Gaming License Suits You Best?” This piece breaks down the gaming licenses of Anjouan and Curacao, highlighting Curacao’s transition to a new GCB model that’s introducing uncertainties and potential cost increases. As Curacao updates its licensing system to consolidate under the... moreAnjouan vs. Curacao: Which Gaming License Suits You Best?
Are you an online gaming operator trying to navigate the complexities of offshore gaming licensing? If so, you’re probably wondering, “Anjouan vs. Curacao: Which Gaming License Suits You Best?” This piece breaks down the gaming licenses of Anjouan and Curacao, highlighting Curacao’s transition to a new GCB model that’s introducing uncertainties and potential cost increases. As Curacao updates its licensing system to consolidate under the GCB, businesses are increasingly considering the Anjouan license, which offers a similar, cost-effective framework that’s quickly obtainable and comes with minimal geographic restrictions. This license serves as a practical alternative for businesses seeking stability during this regulatory transition.
Understanding these changes is crucial for making informed decisions.
At License Gentlemen, we harness over five years of specialized expertise and a remarkable 98% success rate to expedite the complex gaming license process, enabling our clients to swiftly establish and scale their online gaming enterprises across various jurisdictions. Whether you are obtaining and maintaining a Curacao license, exploring Anjouan’s emerging opportunities, or weighing alternatives, this in-depth analysis will unlock pivotal insights, propelling your strategic decisions.
Prepare for an insightful journey into the ins and outs of iGaming licenses—this read promises to be enlightening and extremely valuable, equipping you with the strategic acumen to navigate the dynamic iGaming landscape.
The Critical Role of Customer Support for Successful Online Casino
What makes an online casino stand out in a crowded market? It’s not just the games or the bonuses—it’s the quality of customer support. The gaming platform custom support role is in ensuring a safe iGaming experience. From live chat assistance to comprehensive privacy policies, the way a casino brand manages player interactions can significantly impact its reputation and player loyalty.
In this article, we’ll dive into how effe... moreThe Critical Role of Customer Support for Successful Online Casino
What makes an online casino stand out in a crowded market? It’s not just the games or the bonuses—it’s the quality of customer support. The gaming platform custom support role is in ensuring a safe iGaming experience. From live chat assistance to comprehensive privacy policies, the way a casino brand manages player interactions can significantly impact its reputation and player loyalty.
In this article, we’ll dive into how effective customer support systems, including detailed FAQs and proactive player support, play a crucial role in maintaining a secure and engaging environment for players. We’ll explore the importance of addressing security concerns, managing signs of problem gaming, and implementing responsible gaming practices.
Additionally, we’ll discuss how terms and conditions, cookie policies, and privacy policies contribute to creating a trusted brand’s image.
You’ll gain valuable insights into integrating AI with human support to handle a wide range of player inquiries efficiently. Learn about the significance of continuous training for support staff and the implementation of advanced troubleshooting tools to ensure that every gaming session runs smoothly. Discover how analyzing player feedback, exploring topics like responsible gaming, and providing resources for self-exclusion options can enhance the overall gaming experience.
At License Gentlemen, we leverage over five years of specialized expertise and an impressive 98% success rate to simplify the complex gaming license process. Our in-depth analysis will provide the strategic insights you need to navigate the complexities of the iGaming industry, helping you establish and scale your online casino operations efficiently and cost-effectively.
Ready to transform your customer support into a competitive advantage? Let’s dive into the strategies and practices that will set your casino brand apart. Prepare for a detailed exploration that promises to be both enlightening and practical, ensuring you have the knowledge to elevate your player support systems to new heights.
What is Gross Gaming Revenue (GGR)
Gross gaming revenue (GGR) is the total amount of money players wager minus the amounts paid out to them as winnings.
Essentially, GGR represents the total revenue generated by any online gaming business before any costs or expenses are taken into account.
GGR = Total amount of money wagered – Amount paid out to players
GGR = ALL BETS - ALL WINS
Suppose your online casino received $10,000,000 in bets this month and paid out $9,000,000 in winnings to player... moreWhat is Gross Gaming Revenue (GGR)
Gross gaming revenue (GGR) is the total amount of money players wager minus the amounts paid out to them as winnings.
Essentially, GGR represents the total revenue generated by any online gaming business before any costs or expenses are taken into account.
GGR = Total amount of money wagered – Amount paid out to players
GGR = ALL BETS - ALL WINS
Suppose your online casino received $10,000,000 in bets this month and paid out $9,000,000 in winnings to players.
You can calculate the GGR this way:
GGR = $10,000,000 – $8,750,000 = $1,250,000 (“Total amount of money wagered” – “Amount paid out to players”)
GROSS GAMING REVENUE
It’s important to mention that some resources use the “Amount paid out to players” and the RTP interchangeably.
This is wrong!
The RTP refers to the percentage of wagered money that a game or machine is expected to pay back to players over time.
This is a given theoretical percentage for the return to player (RTP)
For example, if a game has an RTP of 96%, it means that, on average, players can expect to receive back 96% of the total amount they wagered on that slot machine.
Over a long period of time. In theory.
The remaining 4% represents the house edge, which is the casino’s built-in advantage to ensure profitability.
RETURN TO PLAYERS FOR PRAGMATIC GAMES
So, the “Amount paid out to players” can’t be the same as RTP, because the amount paid out to players represents:
The amount of money players receive as winnings from their bets.
It is the sum of all the prizes and payouts during a specified period.
