Funnel optimization: who can help?

Hello! I want to share an observation: at some point, you begin to understand that it is not the amount of traffic that decides everything, but what happens to it. You can pour in as many visitors as you want, but if the site does not convince, does not lead and does not engage — it's all in vain. Therefore, the focus is increasingly shifting towards improving funnels, analyzing behavior and constant optimization. This is a real craft.

For a long time, I couldn’t understand why our subscription form on the blog wasn’t working. The article topics were catchy, the traffic was coming, but there were only a few subscribers. I experimented with headings, buttons, and even changed the background color. Until I accidentally stumbled upon conversion rate optimization — they specialize in such tasks. We launched a series of A/B tests, built a micro funnel, and in just three weeks, the conversion rate increased almost 3 times. It turned out that it was all about the sequence of blocks and the wrong motivation. It would seem like a small thing — but the result speaks for itself.