When the economy slows and people are looking for ways to save money, getting the right eyes on your business can be a greater challenge than normal.
Although it can seem tempting to save cash that you might have otherwise spent on a search engine optimisation or SEO marketing agency, this is the wrong course of action.
An economic downturn is a time when you should be maintaining strong investment in SEO and we have the top five reasons why.
1. SEO is cheaper than ever
SEO these days is firmly in the mainstream, and this means it offers an affordable way to get your brand out there. It’s also easier than ever before to implement SEO into your marketing strategy. This makes an SEO marketing agency one of the best investments you can make if you want to grow your business.
2. More people are searching online
With so many people searching online instead of being exposed to brands through traditional marketing channels such as TV or radio, it is crucial that your brand remains visible when up against competitor businesses. If you don’t invest in SEO, then you could lose customers to rivals who do.
3. Your competitors are investing in SEO
As mentioned earlier, competition is fierce in today’s market. The only sure way to stay ahead of your competitors is by being better than them. One way to do this is by investing in SEO. By investing in SEO now, you are likely to see higher rankings for your brand in the search engines, which will help your business gain visibility.
4. SEO helps build trust with customers
When people search for products and services online, they often look for reviews and recommendations from friends and family. If you don‘t offer any reviews yourself, then you won’t stand out from the crowd.
There are many benefits to investing in SEO, but perhaps the most important reason is that it helps build trust with your potential customers. As long as you continue to invest in SEO, you can enhance your chances of continuing to gain relevant traffic and sales.
5. You can optimise for local searches
If you own a local business, then you should know how important it is to optimise for local searches. The increasingly ‘mobile-first’ way in which audiences come into contact with brands’ products and services online underlines the importance of a strong local element to your SEO. If you don’t optimise for local searches, you may miss out on a lot of business.
SEO is still a great investment for small businesses, and it is even more important during an economic downturn.
There are plenty of reasons why the services of an SEO marketing agency are likely to be essential for your business and you shouldn’t cut back on your use of such expertise. Instead, you should use this opportunity to keep up strong investment in SEO, which will help ensure your business’ resilience at a time when sales will probably be harder to come by.
Would you like to have a more in-depth conversation about any of the above issues with highly capable website SEO experts? If so, please don’t wait any longer to get in touch with the PENNInk Productions team via phone or email.